Proforma

This is the breakdown of our products, cost and projected revenues over
pre-launch, 1 year, 2 years, 3 years and 5 years.

ProductPrice Fixed CostTotal
Monthly Subscriptions$30$1.20$28.80
web creation software

Pre-Launch Costs
Burn Rate per Month $32,600
for the First 3 Months

Title QTY Cost per Month Total per Month
Servers4$150$600
Software Dev Team3$5000$15000
Managment3$5000$15000
Office and other misc1$2000$2000

Beta Launch Costs
Burn Rate per Month $48,572
for the First 3 months after Launch

Title Qty Cost per MonthTotal per Month
Servers4$150$600
Software Dev Team3$5000$15000
Managment3$5000$15000
Office and other misc1$2000$2000
Social Security-$1612$1612
Medicare-$452$452
State Unemployment tax-$262$262
Federal Unemployment Tax-$46$46
Marketing-$10000$10000
Customer Service/Moderators3$1200$3600

Year 1 Costs
Burn Rate per Month $67,020

Title Qty Cost per MonthTotal per Month
Servers8$150$1,200
Software Dev Team3$5,000$15,000
Managment3$5,000$15000
Office and other misc1$2,000$2,000
Social Security-$1934$1934
Medicare-$452$452
State Unemployment tax-$262$262
Federal Unemployment Tax-$46$46
Marketing by # of regions4$6,000$18,000
Customer Service/Moderators5$1,200$6,000
Processing Fees5,520$0.10+4%$6,679.20

Year 1 Revenue After Launch
Year total: $2,749,600
Monthly total: $230,800

Title Qty Revenue per MonthYear Total
Subscriptions5,520
(Ave. over 1 yr.)
$165,600$1,987,200
Advertising Placements552
(Ave. over 1 yr.)
$55,200$662,400
Affiliate Sales Commissions2,000
(Ave. over 1 yr.)
$10,000$100,000

Year 2 Revenue
Year total: $7,322,400
Monthly total: $708,000

Title Qty Revenue per MonthYear Total
Subscriptions18,000
(Ave. over 1 yr.)
$540,000$6,480,000
Advertising Placements1,500
(Ave. over 1 yr.)
$150,000$662,400
Affiliate Sales Commissions3,600
(Ave. over 1 yr.)
$18,000$180,000

Year 3 Costs
Burn Rate per Month $331,629

Title Qty Cost per MonthTotal per Month
Servers24$150$3,600
Software Dev Team8$7,000$56,000
Managment3$12,000$36,000
Office and other misc1$8,000$8,000
Social Security-$3546$3546
Medicare-$829$829
State Unemployment tax-$326$326
Federal Unemployment Tax-$63$63
Marketing by # of regions50$150,000$150,000
Customer Service/Moderators20$2000$40,000
Processing Fees27,500$0.10+4%$33,275

Year 3 Revenue 
Year total: $13,530,000
Monthly total: $1,127,500

Title Qty Revenue per MonthYear Total
Subscriptions27,500
(Ave. over 1 yr.)
$825,000$9,900,000
Advertising Placements2,700
(Ave. over 1 yr.)
$270,000$3,240,000
Affiliate Sales Commissions6,500
(Ave. over 1 yr.)
$32,500$390,000

Year 5 Costs
Burn Rate per Month $602,572

Title Qty Cost per MonthTotal per Month
Servers50$150$7,500
Software Dev Team8$7,000$56,000
Managment3$20,000$60,000
Office and other misc1$22,000$22,000
Social Security-$10,639$10,639
Medicare-$2,488$2,488
State Unemployment tax-$805$805
Federal Unemployment Tax-$140$140
Marketing by # of regions50$200,000$200,000
Customer Service/Moderators50$2,000$100,000
Processing Fees110,000$0.10+4%$143,000

Year 5 Revenue
Year total: $53,880,000
Monthly total: $4,490,000

Title Qty Revenue per MonthYear Total
Subscriptions110,000
(Ave. over 1 yr.)
$3,300,00$39,600,000
Advertising Placements11,000
(Ave. over 1 yr.)
$1,100,000$13,200,000
Affiliate Sales Commissions18,000
(Ave. over 1 yr.)
$90,000$1,080,000